An advertising campaign commemorating the 5th anniversary of "Pokémon GO," the iOS/Android application distributed by Niantic, Inc. and Pokémon, will be launched on December 27th in Shinjuku, Ikebukuro, and seven other stations nationwide. With "360° Playground" as its visual concept, the ad will feature five different "fulldome perspective" images created by five artists: Haru Akasaka, Inio Asano, Sushio, Tao, and Kuanzaka Tanaka, in honor of the fifth anniversary of "Pokémon GO". In honor of the fifth anniversary of the game, five different illustrations of the "all sky perspective" will be displayed The "All-Sky Perspective," which depicts a 360-degree view, expresses the excitement of "Pokémon GO," in which the entire earth is a stage for adventure. Pikachu will also appear from time to time on digital signage in Shinjuku, Osaka (Umeda), and Fukuoka (Tenjin). In addition, on Saturday, January 1, 2022, illustrations by TAO (Hokkaido), SUSHIO (Tokyo), Hirotaka Tanaka (Hokuriku and Chubu), Inio Asano (Osaka), and Haru Akasaka (Western Japan) will cover the full-page spread in the morning editions of Yomiuri Shimbun. Location and period of display Shinjuku Super Wrapping (Central Passage inside JR Shinjuku Station ticket gates): December 27 (Monday) - January 2 (Sunday), 2022 Shinjuku Wall 456 Premium (East-West Free Passage outside JR Shinjuku Station ticket gates): Monday, January 10 - Sunday, January 16, 2022 (3) Osaka Metro Umeda Premium Plus (Osaka Metro Midosuji Line Umeda Station, up platform): Monday, January 3, 2022 - Sunday, January 9, 2022 Nagoya Metro Nagoya Station Big Wall A Set (Nagoya Municipal Subway Nagoya Station, Higashiyama Line platform): Monday, December 27 - Sunday, January 9, 2022 (5) Nishitetsu Fukuoka (Tenjin) Station Premium Screen TENJIN (Nishitetsu Fukuoka (Tenjin) Station North Exit Ticket Gate): December 29 (Wed) - January 4, 2022 (Tue) (6) Tokyo Metro Ikebukuro Premium Set (Tokyo Metro Ikebukuro Station, B1F): January 10 (Mon.) - 16 (Sun.), 2022 (7) Ikebukuro Round Wideboard (Tokyo Metro Ikebukuro Station, B1F): January 10 (Mon.) - 16 (Sun.), 2022 In addition to the seven locations at five stations nationwide, the following locations will also be posted. (8) Pokémon Center Megatokyo (located on the 2nd floor of ALPA, a specialty store in Ikebukuro Sunshine City): Monday, December 27 - Saturday, February 26, 2022 Please refrain from contacting the station staff regarding this matter. Please refrain from contacting station staff regarding this matter. Please cooperate with the manner of using cell phones. Please be considerate of the people around you. Pokémon and Pokémon are registered trademarks of Nintendo, Creatures and Game Freak. (C)2021 Niantic, Inc. (C)2021 Pokémon. (C)1995-2021 Nintendo / Creatures Inc. / GAME FREAK inc.
【Background】
・Graduated from Kyoto University with a major in Japanese Culture Studies, Faculty of Letters
・After graduation, worked 4 years as editor and proofreader for a print magazine specializing in traditional performing arts and culture
・Became a freelance journalist in 2021 and launched japanculturean.com in 2022
【Expertise】
・Pop-Culture Fusion Analysis
Analytical commentary on how modern pop-culture media (anime, film, fashion) incorporates and reinterprets traditional Japanese motifs.
